Da Nang, one of the most liveable Vietnamese cities, is increasingly recognized by various international rankings. Ranking makes Da Nang appear not only as a beacon for the local brand but also draws an image of local investment or tourist destination. For Da Nang to qualify for any ranking, the city needed to prove that it made some effort to improve the various aspects of life, whether it is infrastructure, public services, or living environment. Such changes might have enriched the perception of locals but had a direct impact on the people’s quality of life. Conditions like security, sanitation, and environment are also met in Da Nang without exception. Moreover, the surge in the tourist industry and its further growth paint the boosterish picture for the services sectors or tourism rankings. Thus, Da Nang’s presence in different rankings is not a surprise. The city continues to assert itself as a favoured holiday place and investment policy for various stakeholders across the globe.